The campaign began with the logo. A strong visual anchor built around Stephen Alonzo Jackson, pairing a bold typographic lockup with photography-forward layouts. Every asset was designed to work in series rather than stand alone, with color and contrast used deliberately to signal a premium event identity without breaking from the broader Fraternity system. The color scheme draws from Fraternity branding but applies a specific orange-green treatment to set the campaign apart. The gold references Jackson's "Apples of Gold" speech, one of the most recognized addresses in the Fraternity's history. The mark adopts the Fraternity crest and features a silhouette of the SAJ statue unveiled at the 150th Anniversary Grand Conclave at Kappa Sigma's International Headquarters and Campus.